Reach – The goal of this option is quite similar to brand awareness, however, when you choose the ‘Reach’ objective, it enables you to maximize the size of the audience who will see your Instagram ads, while ‘Brand Awareness’ taps users who are more likely to recall your ad. These are the same objectives that you need to choose from when you set up your Instagram ads.īrand Awareness – This is your most likely goal if you’ve just started your own online business and you want more people to come to know about it. As you decide to run Instagram ads, see where your goals fit in within these categories. Your reasons for advertising on Instagram may differ from increasing brand exposure, generating traffic or new leads, or conversions.īefore making any marketing decision, it’s important to identify your goals & objectives since you’ll be investing your finances, time and effort into it. What’s your goal for running Instagram Ads?īefore that, let’s understand what is Instagram advertising? It’s a form of paid advertising to publish sponsored content on Instagram based on targeting options so as to reach a wider audience.
It gave quite a few advantages to the advertiser like scalable pricing, laser-sharp targeting, analyzing results and total control. However, Instagram ads were started in 2015 so that anyone who used Facebook’s Ads Manager could independently advertise on Instagram. Instagram has also come up with paid partnerships to increase the credibility of such an effort. There’s no doubt that it’s an effective way to attract traffic and drive sales, but it also proved to be expensive and required negotiation and other hassles with it. Instagram ads should be a part of your marketing journey.Įarlier, advertising on Instagram meant reaching out to influencers for sponsored posts. So, it’s simply not enough to build a strong profile on Instagram or post engaging creatives regularly. Instagram ads can even make small businesses stand out from the crowd as it helps advertisers to cut through the clutter to make an impact on the right people at the right time with the apt message. Instagram’s potential has been noticed by advertisers as well as the number of Instagram advertisers have doubled up from one to two million within a short duration of 6 months. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Instagram will unveil in-app shopping features in India in mid-2019. The Facebook-owned company has not taken this lightly either.
The stats mentioned above clearly state that people are not just there to hang out on Instagram but to also make some serious shopping decisions. So, let’s understand how Instagram Advertising can help your business out in 2019. When it comes to the business perspective, you should remember that 72% of users have made a purchase after seeing a product on Instagram and 60% of users use Instagram to find out about new products. It has more than 500 million daily active users as against 326 million on Twitter and 150 million on Snapchat. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times.Ĭompared to other social channels, Instagram’s presence is more prominent. If you’re promoting your business online, missing out on Instagram may hit your business hard.
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